About

I am a digital content strategist focusing on the alignment of audience needs, delivery channels, and organizational resources. I am also a writer and “design thinker” with extensive experience in analyzing, curating, and organizing content that supports customer engagement strategies at the SMB and enterprise levels.

Content strategy communicates ideas, guides decisions, and prompts action. It also leverages a company’s expertise and brand, aligns internal resources, and defines the roles, responsibilities, and rules necessary to govern a website.

Expertise

Content strategy and content marketing, digital marketing, content modeling, content management systems, taxonomies and controlled vocabularies, content governance, user experience, and branding.

I have experience with a range of tools and platforms, including MS Word, MS Excel, MS Visio, Google Docs, Google Sheets, Google Analytics, Asana, AirTable, GatherContent, UXPIN, JIRA/Confluence, Adobe Creative Suite, Trello, Sitecore, Drupal, and WordPress.

Timeline

Principal Writer, Content Marketing
TraceLink, North Reading, MA
September 2018 – Present

Lead writer for a wide range of research-based marketing and corporate communications materials, including articles, eBooks, videos, webinars, e-mail and direct mail. Lead content development meetings with subject matter experts and executives.

Director, Content Marketing
TraceLink, North Reading, MA
October 2017 – Present

Oversee development and publishing of thought leadership content for global pharmaceutical supply chain SaaS solution provider. Manage a team of writers in U.S. and UK and collaborate with demand generation program managers to execute and track content marketing programs.

Senior Content Strategist
Connective DX, Boston, MA
July 2015 – October 2017

As a senior member of the Experience Design team at Connective DX, I lead all aspects of content strategy for large-scale websites, collaborating with user interface designers, visual designers, front-end developers, data and analytics team, and back-end developers to execute projects based on our Assess, Plan, Design, Build, and Grow iterative process.

In addition to leading discovery workshops and providing detailed content requirements and specifications for client-facing projects, I have led and contributed to internal initiatives, including defining the company’s value proposition for creating personalized digital experiences; adoption of new collaborative tools including GatherContent, Google Drive and Google Docs; and updating the company’s “playbooks” on content modeling and taxonomies.

Clients include: Wharton Executive Education; Southeast Toyota Finance; Kellogg Executive Education; Everence Federal Credit Union

Content Strategist
PixelMEDIA, Portsmouth, NH
April 2008 – June 2015

As a member of the Experience Design team at PixelMEDIA, I was responsible for evaluating, editing, and creating content for enterprise-level B2B, B2C, and education websites. I developed digital marketing campaigns and work with our User Research, Information Architecture, SEO, and Development teams to define content models, content management systems, metadata, and navigation systems. I wrote and edited scripts for webinars, narration for video and interactive media, brand and editorial guidelines, and training manuals for CMS authors.

As the company’s sole Content Strategist, I led strategic workshops and maintained direct interaction with stakeholders throughout the course of each project. At the same time, I was a pivotal point of contact for internal teams to ensure that client expectations were understood and that project goals were achieved. I also worked closely with our Sales and Account Management team to assess business opportunities and draft responses to requests for proposals.

Clients included: Cabot Corporation; Mass Save; Harvard Business School; Heinemann Publishing; Elavon; Keene State College; Health Dialog

Communications Program Manager
Avid Technology, Tewksbury, MA
June 2007 – April 2008

As Communications Program Manager at Avid Technology, I was responsible for a wide range of internal communications for both Avid Corporate and Avid Video. I managed and executed company-wide programs, including Avid Video quarterly meetings (live and broadcast); executive email communications and presentations; and the Avid Marketing newsletter, eM Monthly.

I worked closely with corporate and division executives and managers; Avid Human Resources; Avid IT; and Avid facilities to refine and distribute essential company- and division-wide announcements and updates on worldwide, national, and local levels.

Senior Marketing Writer
Avid Technology
January 2004 – May 2007

As Senior Marketing Writer at Avid Technology, I was responsible for writing all marketing communications for the Avid Video business unit. As a key member of the Creative Services group, I worked closely with the online marketing group and program managers for the film and video, broadcast, and education market segments. The role required a great deal of direct interaction with executives, product managers and subject matter experts representing the respective segments.

I generated ideas and copy for a wide range of media, including web and interactive; video; podcasts; direct marketing; online and print advertising; external and internal presentations; and trade show collateral. I was also a key contributor to the company’s brand initiatives, including product naming and setting editorial practices.

Independent Contractor
Lucius Michel Communications
1999 – 2004

Creative Director
Quantic Communications
1991 – 1998

Designer, Executive Presentations
Digital Equipment Corp
1988 – 1991

Education

Massachusetts College of Art
BFA, Painting
1983 – 1986

Graduated with distinction. Awarded a scholarship to, and attended, the Yale Summer School of Music and Art in 1985.