A lightweight form is the “last step” in content engagement

I recently subscribed to Heather Cox Richardson’s lucid and concise “Letters from an American” journal, and thought it worth sharing this example of the Substack publishing platform’s simple, lightweight subscription form. Anyone involved in content marketing, especially premium content, should be concerned with form design and usability. A good form increases the likelihood of achievingContinue reading “A lightweight form is the “last step” in content engagement”