The mantra at my previous employer was “Dare to Delight.” It’s an almost irresistible concept, and one embraced easily by executives and stakeholders. But “delight” isn’t a goal; it’s an outcome that can only be achieved by understanding the obstacles to delight: disbelief, distraction, and other words that also happen to begin with the letterContinue reading “Design, delight, and 6 “deadly D words””