Content Strategy

Everence Financial

As the premier financial institution for the worldwide Anabaptist community, Everence Financial wanted a web presence that matched its global reach.

Content strategy drove the information architecture and focused on banking and investment products; engagement through inspiring stories from the community; and branch services across the midwestern and southern United States.

In addition, extensive content authoring and management training and documentation was required for Everence staff.

Cabot Corporation

Cabot Corporation is one of the world’s most important provider of specialty chemicals and performance materials for the transportation, consumer goods, oil and gas exploration, electronics, and pharmaceutical industries.

Developing a coherent and scalable product taxonomy provided the foundation for the website’s information architecture and content templates. The multi-level content strategy comprised global, regional, and local content delivery.

Extensive content modeling and migration planning was required to move content from PDF-based delivery to a Sitecore CMS platform.

Kellog Executive Education

Executive Education at Northwestern University’s Kellogg School of Management offers professional growth and for individuals and teams as well as programs for enterprise-wide executive development.

Content design was a critical element of the overall user experience to guide participants to the appropriate programs and to provide easy-to-navigate program information.

Content strategy and messaging discussions focused on specialty offerings with unique content requirements that diverged from standard content models, such as the school’s “C-Suite Programs.”

Bank of New Hampshire

Service-oriented websites such as Bank of New Hampshire depend on clear labeling and messaging to help users complete tasks and find information, with strategic placement of promotional content. They also often integrate digital content with “bricks and mortar” information that requires integration with more traditional business systems and databases.

Keene State College

Helping students and parents make one of life’s most important decisions was the underlying content strategy behind the redeign of the Keene State College website. At the same time, striking the right balance between the school’s academic mission and business goals required a high level of “workshop diplomacy.”