Content creation and strategy for outbound digital marketing campaigns. These are selected examples of my work as lead content marketing writer between 2017 and 2021, including long- and short-form articles; blogs, ebooks, and whitepapers; videos; and event media. My responsibilities also included outbound content marketing campaigns; multi-touch, multi-segment email programs; inbound advertising; and social media posts.
Blogs
Thought leadership content featuring industry executives and subject matter experts.
Everybody has a plan. Until a global pandemic rips it to pieces.
COVID-19 is the Pharma Supply Chain’s “Apollo 13” Moment
The Value of Collaborative Issue Resolution: A Conversation with Mike Barga
The “Next Normal” — Customer Perspectives on the Supply Chain after COVID-19
The Platform-Patient Connection: Why—and How—the Supply Chain Is Finally Changing
Articles
High-value content focused on complex industry topics to drive leads and sales.
China Q&A: Preparing for New Reporting, Data, and Encoding Requirements
Your ANVISA Implementation Plan: Quick Start Guide
5 Risk Factors of Using Your LMS Provider to Meet Brazil Compliance Requirements
Must-Know China Track and Trace Compliance Terms for the Pharmaceutical Supply Chain
eBooks
Premium content for key decision makers designed to drive leads and mid-funnel conversations.
Wake-Up Call: The Critical Need for Agility in the Pharmaceutical Supply Chain
Brazil Compliance and Serialization Terms
Turning Point: From Achieving Compliance to Creating Business Value from Serialization
Infographics
Easy-to-grasp visual guides to complex issues and concepts.
6 Common Saleable Returns Myths for Wholesalers
Videos
Scripts, interviews, storyboards, and direction for both live and animated videos.
Accelerate Serialized Operations with Serialized Product Intelligence
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© 2021 Lucius Michel
Lucius Michel: Words with purpose 